Wild Bird Care heet voortaan Bûten
We have come up with a new name for our Wild Bird Care products of bird feed products. We wanted to replace the English term for the product line with a brand name. That was not easy, because in English terms often sound better and more powerful than in Dutch. Nevertheless, we took up the challenge and were inspired very close to home.

The outdoor bird products now carry the Bûten as a brand name. A Frisian word with a cheerful and fresh intonation. It means outside. The Frisians pronounce it as buuten. The brand stands for getting energy from nature, but also observing and enjoying the outdoors. All good for humans and animals.